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🔍 Case Study: Know Your Customer Better

At Mulytic Labs, enhancing strategy, Upgrading Customer Mix towards better profitability. A Telecom service provider in an emerging country had been suffering from lower profitability due to having 71% of its customers in the Low ARPU Band!

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More Revenue From Low ARPU Customers

23 Million Low ARPU customers had been segmented into 124 segments. Right products and offers had been designed for each segment as per its behaviour. Every month each customer had been tracked to monitor their ARPU movement.

By extracting more revenue from low ARPU customers, the result was a 37% increase in incremental revenue.

Mulyticlabs delivers secure, scalable, and innovative digital solutions across AI, Cloud, DevOps, and more.
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